How listings are chosen
Published so the answer to any question about this library is a lookup, not an argument.
Nobody pays to be listed
Listing is free and stays free. No tool has paid to be listed, no tool has paid for its place in the order, and no tool can. Entry and order are the only two things a reader has reason to trust, so neither is for sale.
Ordering is alphabetical inside each category, on the main library page, on every category page, and on every alternatives page. A check that runs before every release fails if that order changes. If the rule ever changes, it changes here first.
Every application is judged against the same criteria below. A free application is reviewed in the order it arrived. Express applications are reviewed ahead of free ones, so a free application is reviewed after any pending express reviews. There is no time promise for a free application, and the queue can be long, so it can take a while.
The paid options are express review and a separate featured placement. A request is not proof of payment or a promise of publication.
Express review gets a decision within 3 UK business days of payment. If the tool is not approved on that first attempt, you get written feedback on what would need to change. The fee is not refundable once paid; the terms page has the details. It never buys entry, a position, a rating, or a softer standard. The same criteria apply, and a tool that fails them is not listed. A listing that used express review says so where you read it. The note reads "Express review."
A new paid placement is a separate featured slot for a tool already in the library. The sponsored label alone is not sold. A sponsored label appears wherever the paid tool appears: its card, its own page, its category page, and any alternatives or comparison page that includes it. A featured placement adds a labeled slot above the list on the main library page (two slots) and on the tool's own category page (one slot). Featured slots never appear on a tool's own page, its alternatives page, or a comparison page. Paying does not add a tool to another tool's page, alternatives page, or comparison page or move it up on one, and a sponsored tool that appears there carries its sponsored label.
Either way it carries the word sponsored where you read it, and every link to the tool's site carries rel="sponsored". That is Google's requirement for a paid link and the Federal Trade Commission's for a material connection. A placement never changes entry to the library, what a listing says, or the alphabetical order inside a category. An empty featured slot shows a notice that reads "Feature your tool here" and links to the sponsorship page.
Every outbound link on a listing also carries rel="nofollow", including listings that used express review. That meets Google's rule for paid links.
What a listing is, and is not
A listing summarizes what a provider publishes about its own product, on a date recorded with the entry. It is not a review, not a test, and not an endorsement. Nobody here has run a mentoring program on every platform listed here, and a page that implied otherwise would be lying.
There are no ratings, no scores, and no testimonials, because there is no honest way to produce them at this size. There are no prices either. Pricing changes faster than any directory updates, so each entry names its pricing model (a free plan, a free trial, paid, or a custom quote) and links to the provider's own pricing page instead.
Tool pages, alternatives, and comparisons
Every listed tool has its own page: a summary in our own words, its main features, who it suits, its pricing model, the date its provider pages were checked, and a link to each page the facts came from. Category pages list every tool in a category alphabetically.
An alternatives page lists the other tools in the same category, including tools filed first under another category, in alphabetical order, with the differences drawn from that same sourced data. A comparison page puts two tools from the same category side by side, field by field. Comparisons are chosen by us, not requested by vendors. Neither kind of page names a winner or tells you which tool to choose.
A page that does not yet have enough checked information to be useful still exists for readers, but asks search engines not to index it until it does.
What gets a tool listed
- It is a real, live product with a public product or pricing page.
- It serves coaching, mentoring, course, or community work.
- The company behind it can be identified.
- It is not a white-label resale of something already listed.
- Its claims can be checked against its own public pages.
What does not get listed
- Dead or parked sites.
- Multi-level marketing and get-rich programs.
- Lead generation shells with no product behind them.
- Anything that cannot be verified from its own public pages.
What gets a tool removed
- The site is dead, or the company was acquired and the product retired.
- The product pivoted away from this work.
- It was misrepresented at application.
- It has gone twelve months without a successful recheck.
Corrections
Every entry records the date its provider pages were checked. If something is wrong, say so and it gets fixed, whether you work there or not. Write to hello@mentr.me, or submit a tool that is missing.
If you work for a listed company, the "Request a correction or claim this listing" link on the tool's own page opens an email with the listing already named. Use it to correct an entry or to claim it as yours. Claiming a listing changes who we contact about it, never what it says or where it sits.